Clear Scope • Clear Pricing

Choose how much of the revenue system you want me to manage.

Plans start at $1,500/month, with a typical $2,000 initial setup. The difference between tiers is simple: Foundation improves what happens after the lead arrives; Growth adds paid acquisition; Growth System expands the acquisition and optimization scope.

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Monthly Management

Three levels. One connected system.

Advertising spend and third-party software costs are separate. I recommend the smallest tier that properly covers the problems found in your Revenue Audit.

CRM + Follow-Up

Foundation

$1,500/month

Businesses already generating opportunities that need a stronger system for converting, tracking and reactivating them.

Included
  • Ongoing CRM and pipeline management
  • Speed-to-lead response workflows
  • Missed-call text-back and lead recovery
  • Lead nurture and estimate follow-up
  • Old lead and customer reactivation campaigns
  • Review and post-job customer follow-up workflows
  • Automation maintenance and continuous improvements
  • Monthly reporting and strategy review

Scope note: Paid media management and advertising spend are not included.

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Most Popular

Ads + CRM + Conversion

Growth

$2,500/month

Roofing and contractor businesses that want one partner managing both lead generation and what happens after the enquiry.

Included
  • Everything in Foundation
  • Google Ads management for one paid acquisition channel
  • Campaign, keyword and search-term optimization
  • Call and form conversion tracking
  • Lead source attribution inside the CRM
  • Lead routing and qualification workflows
  • Landing-page conversion optimization
  • Ongoing campaign monitoring and budget guidance

Scope note: Advertising spend, CRM subscription and third-party software fees are billed separately.

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Full Acquisition + Revenue System

Growth System

$3,500/month

Established service businesses that want a broader acquisition and conversion system with deeper optimization and support.

Included
  • Everything in Growth
  • Management of up to two active paid acquisition channels
  • Retargeting and multi-stage audience follow-up
  • Landing-page testing and conversion-rate optimization
  • Advanced CRM pipeline and sales automation improvements
  • Deeper source-to-pipeline attribution and reporting
  • AI-search / GEO content opportunity guidance
  • Priority support and monthly growth strategy review

Scope note: Advertising spend, CRM subscription, content production beyond agreed scope and third-party software fees are billed separately.

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Initial setupTypically $2,000

Setup covers the initial audit, system mapping, tracking/integrations, pipeline configuration, core automations and launch work required for the agreed plan.

Where Each Tier Starts

Buy the outcome you actually need — not a bundle of unused services.

01

Foundation

You already have lead flow. The priority is faster response, better pipeline visibility, more consistent follow-up and reactivating opportunities you already paid to acquire.

02

Growth

You need both acquisition and conversion. I manage Google Ads alongside the CRM, tracking, qualification and follow-up so the front and back of the funnel are connected.

03

Growth System

You want broader growth management. We expand paid acquisition, retargeting, CRO, attribution and strategic optimization without splitting responsibility across multiple vendors.

I Don't Start With the Package

The plan comes after the diagnosis.

01Free Revenue Audit

We review acquisition, calls, forms, response time, CRM stages, follow-up and old opportunities.

02Find the biggest constraint

I identify whether the immediate problem is lead volume, lead handling, pipeline execution or a combination.

03Recommend the smallest suitable plan

If Foundation solves the problem, I will not recommend Growth just because it costs more.

Pricing FAQ

Before you decide.

Is there a setup fee?

Yes. The typical initial setup is $2,000. It covers the initial audit, system mapping, tracking and integrations, CRM or pipeline configuration, core automations and the work required to launch the agreed scope properly.

Is advertising spend included in the monthly fee?

No. The monthly fee covers management and optimization. Google Ads, Meta or other media spend is paid directly by the client to the advertising platform.

Does Foundation include paid advertising management?

No. Foundation is designed for businesses that already have lead sources and primarily need stronger CRM management, speed-to-lead, follow-up, reactivation and automation. Growth is the first tier that includes paid acquisition management.

How many advertising channels are included?

Growth includes management of one paid acquisition channel, typically Google Ads. Growth System can include up to two active paid acquisition channels, based on the strategy agreed during the Revenue Audit.

Do I need to switch to GoHighLevel?

Not necessarily. GoHighLevel is the primary CRM platform The Bot Man works with, but existing systems can sometimes be improved or integrated rather than replaced. The Revenue Audit determines what makes commercial and operational sense.

Which plan should I choose?

You do not need to choose before speaking with me. The free Revenue Audit is used to identify whether the biggest constraint is acquisition, lead conversion, CRM structure, follow-up or a combination. I then recommend the smallest plan that properly covers the problem.

Are the plans fixed forever?

No. The boundaries are there to keep scope clear, but the system can evolve as the business grows. If your needs expand beyond the current plan, we agree the new scope before adding it.

Start With the Numbers

Before you spend another dollar on marketing, find out where the current system is leaking.

The Revenue Audit is free. I review the journey and tell you what I would fix first — whether or not you hire me.

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